Ladies First: Analyzing Gender Roles and Behaviors in Pinterest


Online social networks (OSNs) have become popular platforms for people to connect and interact with each other. Among those networks, Pinterest has recently become noteworthy for its growth and promotion of visual over textual content. The purpose of this study is to analyze this image-based network in a gender-sensitive fashion, in order to understand (i) user motivation and usage pattern in the network , (ii) how communications and social interactions happen and (iii) how users describe themselves to others. This work is based on more than 220 million items generated by 683,273 users. We were able to find significant differences w.r.t. all mentioned aspects. We observed that, although the network does not encourage direct social communication, females make more use of lightweight interactions than males. Moreover, females invest more effort in reciprocating social links, are more active and generalist in content generation, and describe themselves using words of affection and positive emotions. Males, on the other hand, are more likely to be specialists and tend to describe themselves in an assertive way. We also observed that each gender has different interests in the network, females tend to make more use of the network's commercial capabilities, while males are more prone to the role of curators of items that reflect their personal taste. It is important to understand gender differences in online social networks, so one can design services and applications that leverage human social interactions and provide more targeted and relevant user experiences.

Extracted Key Phrases

14 Figures and Tables

Showing 1-10 of 30 references

State of us internet in q1 2012

  • Comscore Com
  • 2012
Highly Influential
5 Excerpts

Can ben silbermann turn pinterest into the world's greatest shopfront?

  • M Chafkin
  • 2012
Highly Influential
7 Excerpts

The psychological meaning of words: Liwc and computerized text analysis methods

  • Y R Tausczik, J W Pennebaker
  • 2009
Highly Influential
1 Excerpt

Linguistic analysis of the semantic content of the Rorschach Inkblot Test

  • B R Veltman
  • 2006
Highly Influential
1 Excerpt

Women's talk: The question of sociolinguistic universals

  • J Holmes
  • 1993
Highly Influential
4 Excerpts

Introducing your instagram feed on the web

  • 2013
1 Excerpt

Statistics summary for http: //bit

  • 2013

Vine: A new way to share video

  • 2013
Showing 1-10 of 47 extracted citations
Citations per Year

72 Citations

Semantic Scholar estimates that this publication has received between 48 and 114 citations based on the available data.

See our FAQ for additional information.