• Corpus ID: 166817789

La veille stratégique

@inproceedings{Khnissi2010LaVS,
  title={La veille strat{\'e}gique},
  author={Mohamed Ghazi Kh{\'e}nissi and J. Gharbi},
  year={2010}
}
La veille marketing s'interresse aux marchés de l'entreprise. Cette veille consiste à surveiller : l’évolution de son marché, le comportement des consommateurs, les axes de communication des concurrents, les retombées d’une campagne de communication... Cette veille permet : d'identifier de nouveaux marchés, de proposer des produits nouveaux à ses clients, d'accompagner le lancement d’un nouveau produit... 
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