La technique du leurre en situation d’achat : Impact du renforcement d’une décision sur le renoncement

  title={La technique du leurre en situation d’achat : Impact du renforcement d’une d{\'e}cision sur le renoncement},
  author={Nicolas Gu{\'e}guen and C{\'e}line Jacob},
  journal={La Revue Des Sciences De Gestion, Direction Et Gestion},
  • N. Guéguen, C. Jacob
  • Published 1 November 2008
  • Psychology
  • La Revue Des Sciences De Gestion, Direction Et Gestion
  • Psychologie de la manipulation et de la soumission
  • 2021
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