La communication comme vecteur de l'acceptabilité sociale des grands projets

@article{Yates2013LaCC,
  title={La communication comme vecteur de l'acceptabilit{\'e} sociale des grands projets},
  author={St{\'e}phanie Yates},
  journal={Journal of Professional Communication},
  year={2013},
  volume={2}
}
  • Stéphanie Yates
  • Published 31 July 2013
  • Political Science
  • Journal of Professional Communication
While in the seventies, major projects such as waste or nuclear facilities followed a top-down approach according to which promoters lead the whole works on a hierarchical mode, nowadays, the social context in which promoters have to develop their project is characterized by stakeholders’ involvement throughout the project’s development, from its very conception to its usage. Consequently, public acceptance of major projects has become an essential condition to their success. In order to better… Expand
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