La Responsabilidad Social Corporativa en las Radio-Televisiones Públicas de Europa

@inproceedings{Lombao2013LaRS,
  title={La Responsabilidad Social Corporativa en las Radio-Televisiones P{\'u}blicas de Europa},
  author={Tania F. Lombao and Francisco Campos Freire},
  year={2013}
}
La Responsabilidad Social Corporativa (RSC) es el compromiso voluntario de conducta responsable y evaluable de una empresa, mas alla de lo establecido por las leyes, para satisfacer las expectativas de los grupos de interes con los que interactua. Este modelo de gestion nacio para solucionar los problemas de reputacion y credibilidad de las empresas privadas, si bien recientemente fue asumido por organizacionesde titularidad publica con el mismo objetivo.El concepto se extendio con rapidez… 
View PDF
11 Citations
Highly Influential Citations
1
Background Citations
2

11 Citations

La responsabilidad social corporativa de la TV local: estudio de caso
La responsabilidad social corporativa en la industria de los medios de comunicación se prescribe como una temática actual de debate en la comunidad académica, por ende, esta investigación pretende…
Gestión de marca corporativa online de los canales públicos de televisión en Europa. Propuesta de indicadores para su medición
Introduccion. Los canales de television publicos afrontan una triple crisis derivada de los cambios en los mercados televisivos y del cuestionamiento de su gestion y de su necesidad. Metodologia.…
Social Responsibility and Misleading Advertising of Health Products on the Radio. The Opinion of the Professionals
TLDR
It can be stated that the professionals of the agencies do not perceive the existence of misleading advertising in the health sector, neither do they consider radio as one of the media where this deception can most occur, however, they coincide in stating that the healthsector is one the most dangerous if the damage that advertising deception can cause to consumers is considered.
Online Corporate Brand Management of european public television. Proposal of indicators for its measurement
EN] Introduction. The public television channels face a triple crisis derived from the changes in the television markets and the questioning of their management and necessity. Methodology. The…
Processing of political and institutional information in TVE
Introduction. The research analyses political and institutional information on the news broadcasted by the Spanish public service media TVE, in order to know the processing of events involving…
The Trend of Assessment Indicators for Public Service Media in Europe
The creation of indicators to assess the provision of public audiovisual services is a strategy that has increased over the last years, both in Europe and other parts of the world, with the aim of…
Corporate online networks and channels: Communication strategies of main European public broadcasters
TLDR
The present work identifies the on-line communication strategy from the ways of access of the users and especially the weight of social networks in the public televisions web traffic.
Social Actions and Corporate Social Responsibility in the Public Service Media of Spain, France and Portugal
Models of television market power in Germany and Croatia
Online Activity of the Main Public Televisions in Europe
Public television faces a context of questioning and criticism exacerbated by the recent economic crisis, which has led to the closure of public regional channels in Spain and all over Europe. Added…
...
...

References

SHOWING 1-10 OF 27 REFERENCES
Comunicación y gobernanza en Europa
La crisis de la gobernanza europea es evidente pero la comunicacion no es la unica responsable ni tampoco su exclusiva solucion sin que por ello deje de ser menos importante su papel. Aunque parezca…
Reputación corporativa, RSC, sostenibilidad, acción social,: ¿De qué hablamos?
Se describe el concepto de Responsabilidad Social de la Empresa (RSE), los factores que la impulsan, las razones de su expansion y los obstaculos que presenta el desarrollo de esta cultura…
Perspectives on Corporate Social Responsibility
Contents:1. IntroductionNina Boeger, Rachel Murray and Charlotte Villiers2. Corporate Social Responsibility in Law and PolicyHalina Ward3. Misappropriating Citizenship: The Limits of Corporate Social…
Strategy and society: the link between competitive advantage and corporate social responsibility.
TLDR
A fundamentally new way is proposed to look at the relationship between business and society that does not treat corporate growth and social welfare as a zero-sum game and introduces a framework that individual companies can use to identify the social consequences of their actions.
What We Know and Don’t Know About Corporate Social Responsibility
The authors review the corporate social responsibility (CSR) literature based on 588 journal articles and 102 books and book chapters. They offer a multilevel and multidisciplinary theoretical…
A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance
This article presents conclusions from a 10-year research program, the purpose of which has been to develop a framework and methodology, grounded in the reality of corporate behavior, for analyzing…
Dimensions of corporate social responsibility: a time for new discourse
This paper reviews the historic approaches to corporate social responsibility and traces the concept back to the 1950s. It highlights the progress in interpretation, definition, and modelling…
Serving the world's poor, profitably.
TLDR
Unless business leaders confront their own preconceptions--particularly about the value of high-volume, low-margin businesses--companies are unlikely to master the challenges or reap the rewards of these developing markets.
Soft vs. hard approach in communicating on corporate social responsibility
These past years, companies have become aware that their mission went beyond mere profit-making. Corporate social responsibility toward all stakeholders is today, more than ever, an important stake…
How corporate social responsibility pays off
...
...