• Corpus ID: 36051310

LEVERAGING EMPLOYEE ENGAGEMENT FOR COMPETITIVE ADVANTAGE: HR'S STRATEGIC ROLE

@inproceedings{Swarnalatha2013LEVERAGINGEE,
  title={LEVERAGING EMPLOYEE ENGAGEMENT FOR COMPETITIVE ADVANTAGE: HR'S STRATEGIC ROLE},
  author={Ch. Swarnalatha},
  year={2013}
}
Employee engagement is a key business driver for organizational success. High levels of engagement in domestic and global firms promote retention of talent, foster customer loyalty and improve organizational performance and stakeholder value. A complex concept, engagement is influenced by many factors—from workplace culture, organizational communication and managerial styles to trust and respect, leadership and company reputation. For today’s different generations, access to training and career… 

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