Korean pop takes off! Social media strategy of Korean entertainment industry

  title={Korean pop takes off! Social media strategy of Korean entertainment industry},
  author={Joongho Ahn and Sehwan Oh and Hyunjung Kim},
  journal={2013 10th International Conference on Service Systems and Service Management},
The Korean Wave (K-wave), or Hallyu, referred as “the phenomenon of Korean pop culture, such as TV dramas, films, pop music, fashion, and online games being widely embraced and shared among the people of Japan, China, Hong Kong, Taiwan, and other Asian countries”. After the drama-oriented craze of the first K-wave, Korean pop music (shortly K-pop) took the integral part of the second K-wave. In addition, with the rapid spread of social media like YouTube and Twitter, K-pop has expanded its… 

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