Korean Dramas and Films: Key Factors for Their International Competitiveness

  title={Korean Dramas and Films: Key Factors for Their International Competitiveness},
  author={Jimmyn Parc and Moon Hwy-Chang},
  journal={Asian Journal of Social Science},
Abstract The Korean wave, which is the popularity of Korean entertainment outside Korea, is a fairly new phenomenon. Encompassing Korean dramas, films, and songs, it has been highlighted by international media outlets and scholars. Several prestigious newspapers and scholars attempted to explain the competitiveness of the Korean wave, but they have remained biased by missing, overemphasizing, or overlapping important success factors. To provide a more comprehensive and accurate analysis, this… 
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