Knowledge management, organisational learning and memory in UK retail network planning
@article{Wood2013KnowledgeMO,
title={Knowledge management, organisational learning and memory in UK retail network planning},
author={S. Wood and J. Reynolds},
journal={The Service Industries Journal},
year={2013},
volume={33},
pages={150 - 170}
}The forecasting of sales from potential store development opportunities is typically supported by quantitative modelling techniques, which vary in their sophistication and practical application between retail firms. While previous research suggests analysts reach outcomes by blending modelled knowledge with intuition and experience, how this occurs in practice is only partially understood. By adopting a qualitative methodology, involving interviews with experts, this paper makes an incremental… Expand
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