Knowledge gap : An exploratory measurement of service quality in the motor vehicle maintenance and repair industry

@inproceedings{BaffourAwuah2018KnowledgeG,
  title={Knowledge gap : An exploratory measurement of service quality in the motor vehicle maintenance and repair industry},
  author={Emmanuel Baffour-Awuah},
  year={2018}
}
The existence of inappropriate management procedure, processes, market analysis mechanisms, strategies, capacity, capability, and attitude towards marketing, demands that organizations and industries continually assess the expectations of customers and management perceptions of customer expectations so that the right measures are introduced to promote customer patronage and satisfaction. This was revealed when sought to assess knowledge gap in the vehicle maintenance and repair industry in Cape… CONTINUE READING

Figures and Tables from this paper.

References

Publications referenced by this paper.