Knowing your publics: The use of social media analytics in local government

@article{Moss2015KnowingYP,
  title={Knowing your publics: The use of social media analytics in local government},
  author={Giles Moss and Helen Kennedy and Stylianos Moshonas and Chris Birchall},
  journal={Information Polity},
  year={2015},
  volume={20},
  pages={287-298}
}
The analysis of social media data promises significant new ways of knowing publics, but an understanding of the value of social media analytics for different organizations in practice is only just emerging. Drawing on research conducted with two city councils in the UK, this article examines the current and potential use of social media analytics in local… CONTINUE READING