Knowing what to think by knowing who you are: self-categorization and the nature of norm formation, conformity and group polarization.

@article{Abrams1990KnowingWT,
  title={Knowing what to think by knowing who you are: self-categorization and the nature of norm formation, conformity and group polarization.},
  author={Dominic Abrams and Margaret Wetherell and Sheila Cochrane and Michael A. Hogg and J. C. Turner},
  journal={The British journal of social psychology},
  year={1990},
  volume={29 ( Pt 2)},
  pages={97-119}
}
We contrast two theoretical approaches to social influence, one stressing interpersonal dependence, conceptualized as normative and informational influence (Deutsch & Gerard, 1955), and the other stressing group membership, conceptualized as self-categorization and referent informational influence (Turner, Hogg, Oakes, Reicher & Wetherell, 1987). We argue that both social comparisons to reduce uncertainty and the existence of normative pressure to comply depend on perceiving the source of… CONTINUE READING

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