Knowing about a public bicycle share program in Montreal, Canada: Are diffusion of innovation and proximity enough for equitable awareness?

@inproceedings{Bernatchez2015KnowingAA,
  title={Knowing about a public bicycle share program in Montreal, Canada: Are diffusion of innovation and proximity enough for equitable awareness?},
  author={Annie C{\^o}t{\'e} Bernatchez and Lise Gauvin and Daniel J. Fuller and Anne Sophie Dub{\'e} and Louis Drouin},
  year={2015}
}
Abstract Researchers and practitioners are increasingly interested in public bicycle share programs (PBSP). Greater PBSP use promotes health benefits through increased physical activity yet financial costs and distant location of docking stations are barriers to PBSP uptake and reach of health promoting amenities is poorer among lesser educated individuals. However, lack of awareness of PBSP is the first barrier to overcome. This study examined 2-year changes in lack of awareness of a transport… CONTINUE READING