Knock, Knock. Who's There? The Imagined Audience

  title={Knock, Knock. Who's There? The Imagined Audience},
  author={E. Litt},
  journal={Journal of Broadcasting \& Electronic Media},
  pages={330 - 345}
  • E. Litt
  • Published 2012
  • Sociology
  • Journal of Broadcasting & Electronic Media
For more than a century, scholars have alluded to the notion of an “imagined audience”—a person's mental conceptualization of the people with whom he or she is communicating. The imagined audience has long guided our thoughts and actions during everyday writing and speaking. However, in today's world of social media where users must navigate through highly public spaces with potentially large and invisible audiences, scholars have begun to ask: Who do people envision as their public or audience… Expand
The Imagined Audience for News: Where Does a Journalist’s Perception of the Audience Come From?
ABSTRACT In public communication, in the absence of a clear sense of one’s actual audience, a communicator relies on a mental image of an imagined audience. But where does one’s image of the audienceExpand
Scholars in an increasingly open and digital world: imagined audiences and their impact on scholars’ online participation
ABSTRACT This study investigates the audiences that scholars imagine encountering online and the ways in which these audiences impact scholars’ online participation and presentation of self. PriorExpand
“Wherever I Go, There You Are”
An article reveals a journalist’s agenda as well as their preconceptions about the audience. Based on schema theory, the mobility/mooring paradigm demonstrates how travel journalists create interplayExpand
The Imagined Audience on Social Network Sites
When people construct and share posts on social network sites like Facebook and Twitter, whom do they imagine as their audience? How do users describe this imagined audience? Do they have aExpand
From “Public Journalism” to “Engaged Journalism”: Imagined Audiences and Denigrating Discourse
At a moment of intense uncertainty within the news industry, a growing number believe the key to the profession’s survival depends on journalists improving their relationship with the public. As aExpand
Infinite content, infinitely content : Self-expression in contemporary digital culture
Social media have taken a prominent position in today’s society. We are able to connect, interact, and express ourselves in ways previously unheard of. In popular press, plenty of critics have raisedExpand
Lurkers and the Fantasy of Persuasion in an Online Cultural Public Sphere
This contribution revolves around political discussions in forum discussion threads on the Swedish online LGBTQ community platform, Qruiser. Political discussions in these online forum threads areExpand
Finding the edge : online persona creation by fringe artists
Self-presentation through the creation of profiles and pages on digitally networked spaces is becoming ever more ubiquitous. In order to develop greater depth of understanding of the place of socialExpand
On Violating One’s Own Privacy: N-adic Utterances and Inadvertent Disclosures in Online Venues
Abstract Purpose To understand the phenomena of people revealing regrettable information on the Internet, we examine who people think they’re addressing, and what they say, in the process ofExpand
“He’s Got His Own Sea”: Political Facebook Unfriending in the Personal Public Sphere
This article explores the meaning of political unfriending and proposes the concept of the personal public sphere. Interviews with Jewish Israeli Facebook users who unfriended during the Israel–GazaExpand


Desperately seeking the audience
Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex andExpand
Who Do They Think They’re Talking To? Framings of the Audience by Social Media Users
This article examines the understandings and meanings of personal information sharing online using a predominantly symbolic interactionist analytic perspective and focusing on writers’ conceptions ofExpand
I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience
This article investigates how content producers navigate ‘imagined audiences’ on Twitter, talking with participants who have different types of followings to understand their techniques, including targeting different audiences, concealing subjects, and maintaining authenticity. Expand
Human Nature and the Social Order
Abstract“WHAT can men do, what do they do, and what do they want to do ?”—these are the uestions that Prof. Thorndike seeks to answer in a very comprehensive and elaborate treatise. His undertakingExpand
Imagined communities: Reflections on the origin and spread of nationalism
or 'impersonal' state which, because of its abstract nature, could be imitated in subsequent history. This may o f course be seen as the ordinary logic o f developmental processes. I t was an earlyExpand
Friends, Friendsters, and Top 8: Writing community into being on social network sites
  • D. Boyd
  • Computer Science, Sociology
  • First Monday
  • 2006
It is argued that Friendship helps people write community into being in social network sites and supports pre-existing social norms yet these sites introduce an environment that is quite unlike that with which the authors are accustomed. Expand
Beyond promotion and protection: creators, audiences and common ground in user-generated media
Findings from a qualitative study of producers in a specific creative domain---online digital photography recast privacy controls and promotion support as subtypes of a broader set of audience management practices, providing new considerations for design of creativity support tools and user-generated media systems. Expand
PHANTASMAGORIC LABOR: The new economics of self-presentation
Abstract We are entering an economy based not on information, but on image. The result is a phantasmagoric capitalism in which labor performers gain value on markets through their work ofExpand
On the material and the symbolic: Silverstone’s double articulation of research traditions in new media studies
The image of the living room resonates throughout Roger Silverstone's writings – a room many of us have spent the authors' lives in, raised their families in, and yet a room culturally and historically positioned between two key moments. Expand
Salient Private Audiences and Awareness of the Self
University of Waterloo , Ontario CanadaWe used self-awareness and cognitive priming methodologies to test the hypothesis that importantaspects of the experience of self derive from the way one wouldExpand