Knee-deep in the Big Muddy: A study of escalating commitment to a chosen course of action.
@article{Staw1976KneedeepIT,
title={Knee-deep in the Big Muddy: A study of escalating commitment to a chosen course of action.},
author={Barry M. Staw},
journal={Organizational Behavior and Human Performance},
year={1976},
volume={16},
pages={27-44}
}
1,874 Citations
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