Keyword Generation for Search Engine Advertising

  title={Keyword Generation for Search Engine Advertising},
  author={Amruta Joshi and Rajeev Motwani},
  journal={Sixth IEEE International Conference on Data Mining - Workshops (ICDMW'06)},
Keyword generation for search engine advertising is an important problem for sponsored search or paid-placement advertising. A recent strategy in this area is bidding on nonobvious yet relevant words, which are economically more viable. Targeting many such nonobvious words lowers the advertising cost, while delivering the same click volume as expensive words. Generating the right nonobvious yet relevant keywords is a challenging task. The challenge lies in not only finding relevant words, but… CONTINUE READING
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An algorithm for suffix stripping

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