Key success factors of international market development

  title={Key success factors of international market development},
  author={Hsiu-Fen Lin and Kai-Lin Chang},
Purpose The purpose of this paper is to develop an evaluation model to determine the relative weights of key factors influencing international market development (IMD) success through analysis network process (ANP) during group decision-making. An empirical case of the Taiwan bulk shipping industry is used to illustrate the feasibility of the proposed approach. Design/methodology/approach The literature review is performed to generate 20 key success factors (KSFs… CONTINUE READING