Key information sources influencing prospective students' university choice: a South African perspective

@inproceedings{Lubbe2016KeyIS,
  title={Key information sources influencing prospective students' university choice: a South African perspective},
  author={Isolde Lubbe and Dani{\"e}l Johannes Petzer},
  year={2016}
}
Universities are facing increasingly complex trends and challenges in attracting and retaining the best students. This has coaxed university marketers to embrace marketing practices and ideas in order to acquire and retain these students. The study aims at understanding potential students’ decision-making with respect to what and who influences them when choosing a university. The research design is descriptive and self-administered questionnaires were fielded to first-year students at a… CONTINUE READING

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