Key Factors for Student Recruitment: The Issue of University Branding

@inproceedings{Tas2012KeyFF,
  title={Key Factors for Student Recruitment: The Issue of University Branding},
  author={Aysegul Tas and Elif Akagun Ergin},
  year={2012}
}
Considering the number of universities and the size of the young population targeted for higher education in Turkey, there is an urgent need for further research studies on university branding efforts. The aim of this exploratory research study is to explore specific factors/criteria that Turkish students consider during the process of selecting a graduate degree program at a university in the USA and to contribute to the limited research in the area of university branding. The Analytic… CONTINUE READING

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