Keeping your audience in mind: applying audience analysis to the design of interactive score reports

@article{ZapataRivera2014KeepingYA,
  title={Keeping your audience in mind: applying audience analysis to the design of interactive score reports},
  author={Juan-Diego Zapata-Rivera and Irvin R. Katz},
  journal={Assessment in Education: Principles, Policy \& Practice},
  year={2014},
  volume={21},
  pages={442 - 463}
}
Score reports have one or more intended audiences: the people who use the reports to make decisions about test takers, including teachers, administrators, parents and test takers. Attention to audience when designing a score report supports assessment validity by increasing the likelihood that score users will interpret and use assessment results appropriately. Although most design guidelines focus on making score reports understandable to people who are not testing professionals, audiences… Expand
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