Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable
@article{Shin2004KeepingDO, title={Keeping Doors Open: The Effect of Unavailability on Incentives to Keep Options Viable}, author={Jiwoong Shin and D. Ariely}, journal={Manag. Sci.}, year={2004}, volume={50}, pages={575-586} }
Many of the options available to decision makers, such as college majors and romantic partners, can become unavailable if sufficient effort is not invested in them (taking classes, sending flowers). The question asked in this work is whether a threat of disappearance changes the way people value such options. In four experiments using "door games," we demonstrate that options that threaten to disappear cause decision makers to invest more effort and money in keeping these options open, even… Expand
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