Keepin’ It Real (Respectable) in 2008: Barack Obama's Music Strategy and the Formation of Presidential Identity

@article{GorzelanyMostak2016KeepinIR,
  title={Keepin’ It Real (Respectable) in 2008: Barack Obama's Music Strategy and the Formation of Presidential Identity},
  author={Dana Gorzelany-Mostak},
  journal={Journal of the Society for American Music},
  year={2016},
  volume={10},
  pages={113 - 148}
}
Abstract From the earliest elections with popular participation to the present day, American presidential candidates have harnessed music's connotative potential and affective properties in a variety of campaign contexts. But in a corporatized electoral landscape where the fields of politics and popular culture are inextricably intertwined, and every aspect of the candidate's public and private life is subjected to intense scrutiny enabled by the emergence of Web 2.0 technologies… Expand
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