Keep them alive! Design and Evaluation of the “Community Fostering Reference Model”

  title={Keep them alive! Design and Evaluation of the “Community Fostering Reference Model”},
  author={Ulrich Bretschneider and Marco Hartmann and Jan Marco Leimeister},
  journal={Business \& Information Systems Engineering},
Firms host online communities for commercial purposes, for example in order to integrate customers into ideation for new product development. The success of these firm-hosted online communities depends entirely on the cooperation of a high number of customers that constantly produce valuable knowledge for firms. However, in practice, the majority of successfully implemented communities suffers from stagnation and even a decrease of member activities over time. Literature provides numerous… 
1 Citations

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