Justifying Electronic Banking Network Expansion Using Real Options Analysis

@article{Benaroch2000JustifyingEB,
  title={Justifying Electronic Banking Network Expansion Using Real Options Analysis},
  author={Michel Benaroch and Robert J. Kauffman},
  journal={MIS Quarterly},
  year={2000},
  volume={24},
  pages={197-225}
}
The application of real options analysis to information technology investment evaluation problems recently has been proposed in the IS literature by Dos Santos (1991), Kambil et al. (1993), Kumar (1996), Chalasani et al. (1997), and Taudes (1998). The research reported on in this paper ill ustrates the value of applying real options analysis in the context of a case study involving the deployment of point-of-sale (POS) debit services by the Yankee 24 shared electronic banking network of New… CONTINUE READING
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