Judgment under Uncertainty: Heuristics and Biases

  title={Judgment under Uncertainty: Heuristics and Biases},
  author={A. Tversky and D. Kahneman},
  pages={1124 - 1131}
  • A. Tversky, D. Kahneman
  • Published 1974
  • Psychology
  • Science
  • This article described three heuristics that are employed in making judgements under uncertainty: (i) representativeness, which is usually employed when people are asked to judge the probability that an object or event A belongs to class or process B; (ii) availability of instances or scenarios, which is often employed when people are asked to assess the frequency of a class or the plausibility of a particular development; and (iii) adjustment from an anchor, which is usually employed in… CONTINUE READING
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    Publications referenced by this paper.
    The Foundations of Statistics (Wiley
    • 1954