Judgment under Uncertainty: Heuristics and Biases
@article{Tversky1974JudgmentUU, title={Judgment under Uncertainty: Heuristics and Biases}, author={Amos Tversky and Daniel Kahneman}, journal={Science}, year={1974}, volume={185}, pages={1124 - 1131} }
This article described three heuristics that are employed in making judgements under uncertainty: (i) representativeness, which is usually employed when people are asked to judge the probability that an object or event A belongs to class or process B; (ii) availability of instances or scenarios, which is often employed when people are asked to assess the frequency of a class or the plausibility of a particular development; and (iii) adjustment from an anchor, which is usually employed in…
4,111 Citations
Judgment under Uncertainty: Heuristics and Biases.
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