Judging nudging: can nudging improve population health?

@article{Marteau2011JudgingNC,
  title={Judging nudging: can nudging improve population health?},
  author={Theresa M Marteau and David Ogilvie and Martin Roland and Marc Suhrcke and Michael P. Kelly},
  journal={BMJ},
  year={2011},
  volume={342},
  pages={d228}
}
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The Dieter ' s Paradox

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