Journal of Brand Management – Year end review 2016

@article{Powell2016JournalOB,
  title={Journal of Brand Management – Year end review 2016},
  author={Shaun Michael Powell},
  journal={Journal of Brand Management},
  year={2016},
  volume={23},
  pages={601-611}
}
A review and reflection on key topics plus extrapolation of future research avenues from within the Journal of Brand Management during 2016 that included a special issue focused on the themes of (i) Corporate identity, branding, marketing, communication, and reputation. Seven additional themes within the Volume are identified: (ii) Brand engagement, (iii) Brand orientation, (iv) Brand counterfeiting and protection, (v) Online and digital branding, (vi) Brand and product naming, (vii) City… CONTINUE READING

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