Japan's Gross National Cool

  title={Japan's Gross National Cool},
  author={D. McGray},
  journal={Foreign Policy},
  • D. McGray
  • Published 2002
  • Geography
  • Foreign Policy
On Sunday mornings, teenagers crowd the sidewalks of Tokyo’s Shibuya district until they spill over the curbs and into the streets. They start at Hachiko Square, under a video monitor that takes up the entire face of a glass and steel high-rise, and spread out, 30 or 40 wide in the crosswalks. They mill around displays stacked with new sneakers—Nike and New Balance from the United States, Puma and Adidas from Europe via New York. They gather in a small music store that specializes in the… Expand
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