Japan, the U.S. and the Globalization of Children's Consumer Culture

  title={Japan, the U.S. and the Globalization of Children's Consumer Culture},
  author={Gary S. Cross and Gary S Gregory Smits},
  journal={Journal of Social History},
  pages={873 - 890}
This essay explores the linkage between modern children's consumer culture and the globalization of the design and manufacture of playthings. While toy production and innovation were centered in Germany from the 17th through 19th centuries, it shifted to the U.S. and Japan, recently to China in the 20th century. The authors chronicle why the U.S. and Japan drifted from production to product design and marketing and how China became the locus of manufacturing in the last 20 years. Playthings… 

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