JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908

@article{Leccese2017JOHNDR,
  title={JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908},
  author={Stephen Leccese},
  journal={The Journal of the Gilded Age and Progressive Era},
  year={2017},
  volume={16},
  pages={245 - 263}
}
  • Stephen Leccese
  • Published 2017
  • Political Science
  • The Journal of the Gilded Age and Progressive Era
When the Supreme Court ordered the dissolution of Standard Oil in 1911, it marked the end of an unsuccessful campaign by the company to improve its public standing. Standard Oil's failure to mollify public opinion in the aftermath of Ida Tarbell's muckraking masterpiece, “The History of the Standard Oil Company,” has resulted in a historiographical record that negatively assesses the company's response. This article reassesses the company response by placing it within the wider context of… Expand
1 Citations

References

SHOWING 1-10 OF 138 REFERENCES
...
1
2
3
4
5
...