JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908

Stephen Leccese

DOI:10.1017/S1537781417000184

Corpus ID: 164781998

JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908

@article{Leccese2017JOHNDR,
  title={JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908},
  author={Stephen Leccese},
  journal={The Journal of the Gilded Age and Progressive Era},
  year={2017},
  volume={16},
  pages={245 - 263}
}

Stephen Leccese
Published 2017
Political Science
The Journal of the Gilded Age and Progressive Era

When the Supreme Court ordered the dissolution of Standard Oil in 1911, it marked the end of an unsuccessful campaign by the company to improve its public standing. Standard Oil's failure to mollify public opinion in the aftermath of Ida Tarbell's muckraking masterpiece, “The History of the Standard Oil Company,” has resulted in a historiographical record that negatively assesses the company's response. This article reassesses the company response by placing it within the wider context of… Expand

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