Itemset Trees for Targeted Association Querying

  title={Itemset Trees for Targeted Association Querying},
  author={Miroslav Kubat and Aladdin Hafez and Vijay V. Raghavan and Jayakrishna R. Lekkala and Wei Kian Chen},
  journal={IEEE Trans. Knowl. Data Eng.},
Association mining techniques search for groups of frequently co-occurring items in a market-basket type of data and turn these groups into business-oriented rules. Previous research has focused predominantly on how to obtain exhaustive lists of such associations. However, users often prefer a quick response to targeted queries. For instance, they may want to learn about the buying habits of customers that frequently purchase cereals and fruits. To expedite the processing of such queries, we… CONTINUE READING
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