It ain’t easy eating greens: Evidence of bias toward vegetarians and vegans from both source and target

  title={It ain’t easy eating greens: Evidence of bias toward vegetarians and vegans from both source and target},
  author={Cara C. MacInnis and Gordon Hodson},
  journal={Group Processes \& Intergroup Relations},
  pages={721 - 744}
Vegetarianism and veganism are increasingly prevalent in Western countries, yet anecdotal expressions of negativity toward vegetarians and vegans are common. We empirically tested whether bias exists toward vegetarians and vegans. In Study 1 omnivores evaluated vegetarians and vegans equivalently or more negatively than several common prejudice target groups (e.g., Blacks). Bias was heightened among those higher in right-wing ideologies, explained by heightened perceptions of vegetarian/vegan… Expand

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