It's time to come clean. Innovation is key in healthcare, but one stubborn problem doesn't need much.

@article{May2011ItsTT,
  title={It's time to come clean. Innovation is key in healthcare, but one stubborn problem doesn't need much.},
  author={David May},
  journal={Modern healthcare},
  year={2011},
  volume={41 5},
  pages={25}
}