It's the journey, not the destination: How metaphor drives growth after goal attainment.

@article{Huang2019ItsTJ,
  title={It's the journey, not the destination: How metaphor drives growth after goal attainment.},
  author={Szu-Chi Huang and J. Aaker},
  journal={Journal of personality and social psychology},
  year={2019}
}
People pursue goals throughout their lives, and many of these attempts end happily-a goal is achieved. However, what facilitates the continuation of behaviors that are aligned with the completed goal, such as continuing to monitor food intake after completing a diet program? The results of 6 studies involving over 1,600 people across cultures and samples (executives in Africa, dieters in a 7-day food diary program, exercisers in a 14-day walking program, and college students) demonstrated that… Expand

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