It's the journey, not the destination: How metaphor drives growth after goal attainment.

  title={It's the journey, not the destination: How metaphor drives growth after goal attainment.},
  author={Szu-Chi Huang and J. Aaker},
  journal={Journal of personality and social psychology},
People pursue goals throughout their lives, and many of these attempts end happily-a goal is achieved. However, what facilitates the continuation of behaviors that are aligned with the completed goal, such as continuing to monitor food intake after completing a diet program? The results of 6 studies involving over 1,600 people across cultures and samples (executives in Africa, dieters in a 7-day food diary program, exercisers in a 14-day walking program, and college students) demonstrated that… Expand

Figures and Topics from this paper

Are Positive Interventions Always Beneficial?
It is postulate that understanding the underlying processes discovered in the science of persuasion is the key for specifying why, when, and for whom these practical initiatives are more likely to work or to backfire. Expand
Spaceship Earth Revisited: The Co-Benefits of Overcoming Biological Extinction of Experience at the Level of Person, Place and Planet
  • S. Prescott, J. Bland
  • Sociology, Medicine
  • International journal of environmental research and public health
  • 2020
This commentary focuses the ways in which microbes, as an essential part of all ecosystems, provide a vital link between personal and planetary systems, and mediate the biopsychosocial aspects of the authors' individualized experience—and thus health—over their life course journey. Expand
Health Goal Attainment of Patients With Chronic Diseases in Web-Based Patient Communities: Content and Survival Analysis
It is advocated that health goals relating to chronic conditions can be better managed when patients use the facilities of web-based health communities strategically. Expand
The Influence of Face Loss on Impulse Buying: An Experimental Study
The results indicate that individuals who lost their face are more likely to purchase impulsively, and for individuals high in self-control, face loss has no significant impact on their impulsive consumption. Expand


The college journey and academic engagement: how metaphor use enhances identity-based motivation.
Drawing on identity-based motivation theory, it is hypothesized that strengthened current/possible identity connection would mediate the journey framing's motivating effect, which predicted students' academic engagement and an online sample's engagement with possible identities in other domains. Expand
Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice
Consumer choices are often driven by multiple goals (e.g., career and family), each of which if viewed in isolation may appear to suggest conflicting choices. This article examines the effect ofExpand
Pursuing Personal Goals: Skills Enable Progress, but Not all Progress is Beneficial
Although goal theorists have speculated about the causes and consequences of making progress at personal goals, little longitudinal research has examined these issues. In the current prospectiveExpand
All roads lead to Rome: the impact of multiple attainment means on motivation.
It is proposed that the presence of alternative means of goal attainment will have a distinctive impact on motivation, depending on their stage of goal pursuit, and two field studies and 3 lab experiments support this theory. Expand
Motivational Consequences of Perceived Velocity in Consumer Goal Pursuit
The authors explore the interplay between consumers’ progress levels toward attaining a goal and the perceived velocity in progressing toward the goal to determine consumers’ motivation for furtherExpand
Future thought and behaviour change
While there is a growing body of research on free thoughts such as fantasies and daydreams, the question of whether and how fantasies lead to effortful action and successful performance has hardlyExpand
Personal growth in adults' stories of life transitions.
Four themes of personal growth (integrative, intrinsic, agentic, and communal) in adults' stories of life transitions in careers and religions are identified in terms of narrative meaning making, the mature and happy person, and intentional self-development via life transitions. Expand
Creating Adventures in Wonderland: The Journey Metaphor and Environmental Sustainability
This paper provides a critical exploration of the journey metaphor promoted in much business discourse on sustainability—in corporate reports and advertisements, and in commentaries by business andExpand
Self-regulation of goal setting: turning free fantasies about the future into binding goals.
Fantasy realization theory states that when people contrast their fantasies about a desired future with reflections on present reality, a necessity to act is induced that leads to the activation andExpand
Avoidance Personal Goals and Subjective Well-Being
Investigation of the antecedents and consequences of pursuing avoidance (relative to approach) personal goals over the course of a semester-long period revealed that neuroticism was positively related to the adoption of avoidance personal strivings, and participants with low perceptions of their life skills were more likely to adopt avoidance personal projects. Expand