Issues of delivering quality customer service in a higher education environment

@inproceedings{Vauterin2011IssuesOD,
  title={Issues of delivering quality customer service in a higher education environment},
  author={Johanna Julia Vauterin and Lassi Linnanen and Esa K Marttila},
  year={2011}
}
Purpose – This paper seeks to redress the lack of academic attention being given to the relationship between academia and industry in the competitive environment of international higher education‐related service delivery and use. It adopts a relational marketing approach to value creation in service interactions and explore the expectations and perceptions of employers and university academics and practitioners. The research focuses on a comprehensive mapping of gaps in the international higher… CONTINUE READING

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