• Corpus ID: 5243229

Issues in Strategic Decision Modelling

  title={Issues in Strategic Decision Modelling},
  author={Paul H. Jennings},
[Spreadsheet] Models are invaluable tools for strategic planning. Models help key decision makers develop a shared conceptual understanding of complex decisions, identify sensitivity factors and test management scenarios. Different modelling approaches are specialist areas in themselves. Model development can be onerous, expensive, time consuming, and often bewildering. It is also an iterative process where the true magnitude of the effort, time and data required is often not fully understood… 
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