Issues and Opinions - IT Careers Camp: An Early Intervention Strategy to Increase IS Enrollments

@article{Choudhury2010IssuesAO,
  title={Issues and Opinions - IT Careers Camp: An Early Intervention Strategy to Increase IS Enrollments},
  author={Vivek Choudhury and Alexandre B. Lopes and Douglas Arthur},
  journal={Inf. Syst. Res.},
  year={2010},
  volume={21},
  pages={1-14}
}
This paper reports on a specific promotional initiative designed to spur enrollment in IT-related fields---an IT Careers Camp aimed at high school students. The camp was different from most prior computer camps in that it was not aimed at building skills such as programming or Web development. Rather, it was specifically designed to convince participants that (1) job prospects in the field are strong, and (2) IT/IS work is interesting and creative. To this end, the camp was designed in… Expand
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