Issue Competition and Attention Distraction: A Zero-Sum Theory of Agenda-Setting

  title={Issue Competition and Attention Distraction: A Zero-Sum Theory of Agenda-Setting},
  author={Jian-hua Zhu},
  journal={Journalism \& Mass Communication Quarterly},
  pages={825 - 836}
  • J. Zhu
  • Published 1992
  • Sociology
  • Journalism & Mass Communication Quarterly
Classic agenda-setting studies implied a zero-sum process, in which issues compete for media and public attention. Recent time series analyses on single issues have disregarded this central assumption. Evidence from a variety of sources was cited to illustrate that agenda-setting is a zero-sum game, due to the limited carrying capacity of the public agenda. A mathematical model was proposed to incorporate the strengths of both the classic approach and the time series technique. The model was… Expand

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