Corpus ID: 152654082

Islamic perspective on marketing mix

@article{Ishak2012IslamicPO,
  title={Islamic perspective on marketing mix},
  author={Mohd. Shuhaimi Ishak and O. Abdullah},
  journal={The International Journal of Business and Management},
  year={2012},
  volume={4},
  pages={121-131}
}
Islam is a religion that has economic and business systems that are well defined and have proven their efficacy and strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario that commercial transactions are part and parcel of human daily activities, Islam provides a framework that shapes the moral and ethical behaviour of all commercial endeavours. Islamic teachings cover all… Expand
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