Is the Negative More Relevant than the Positive ? Cognitive Responses to TV Programs and Newspaper Articles on Genetic Engineering

@inproceedings{Peters1998IsTN,
  title={Is the Negative More Relevant than the Positive ? Cognitive Responses to TV Programs and Newspaper Articles on Genetic Engineering},
  author={Hans Peter Peters},
  year={1998}
}
That media reporting on technologies has a strong impact on the corresponding beliefs and attitudes of the audience is an often expressed but hardly proven assumption. A number of hypotheses have been proposed and empirically tested. Due to methodological difficulties the results were often inconclusive. The work described here uses an approach different from those used in previous studies. It is based on the " cognitive response approach " as the methodological and analytical framework. The… CONTINUE READING

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