Is the Interaction Approach of Any Relevance in an IT / e-commerce Driven World ?

  title={Is the Interaction Approach of Any Relevance in an IT / e-commerce Driven World ?},
  author={Sheena Leek},
Since the interaction approach was developed in the early 1980’s a number of changes have occurred which have dramatically altered the business environment; the change from manufacturing to services in the more mature economies, globalisation, and the rapid evolution of IT and e-commerce. The development of e-commerce on the Internet is anticipated to have a huge effect on how business is conducted, with predictions that in 2002 e-commerce worldwide will be worth $425bn, with 78% of this figure… CONTINUE READING


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