Is receiving Dislikes in social media still better than being ignored? The effects of ostracism and rejection on need threat and coping responses online

  title={Is receiving Dislikes in social media still better than being ignored? The effects of ostracism and rejection on need threat and coping responses online},
  author={Sarah Lutz and Frank M. Schneider},
  journal={Media Psychology},
  pages={741 - 765}
ABSTRACT When posting content in social media, users can feel excluded due to lacking (cyber-ostracism) or negative (cyber-rejection) feedback. Referring to the temporal need-threat model, this study examined the impact that both exclusion experiences have on social media users’ need threat and on their online coping behavior to fortify threatened needs. For this purpose, a pre-registered between-subjects experiment (N = 211) was conducted by manipulating the type of social exclusion on three… 

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