Is more always better ? An exploration of the differential effects of functional integration on performance in new product development

@inproceedings{Gomes2003IsMA,
  title={Is more always better ? An exploration of the differential effects of functional integration on performance in new product development},
  author={Jorge Gomes and Petra C. De Weerd-Nederhof and Allison W. Pearson and Miguel Pina e Cunha},
  year={2003}
}
The objective of this paper is to explore the relationship between performance in new product development (hereinafter NPD) and functional integration under different conditions of project uncertainty. Functional integration is conceived as a two-dimensional concept, encompassing a behavioural — collaboration — and a structural — interaction — dimension. This study is based on 92 questionnaires looking at NPD activities in more than 40 British and Dutch companies from various industrial sectors… CONTINUE READING

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