Is meat sexy? Meat preference as a function of the sexual motivation system

  title={Is meat sexy? Meat preference as a function of the sexual motivation system},
  author={Eugene Y. Chan and Natalina Zlatevska},
  journal={Food Quality and Preference},
Abstract When their sexual motivation system is activated, men behave in ways that would increase their desirability as a mating partner to women. For example, they take greater risks and become more altruistic. We examine the possibility that men’s sexual motivation, when elicited, can influence their preference for meat because meat signals status to others, including women—and signalling status is one way to help men achieve their mating goals. We find support for this hypothesis in three… 
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