Is it all a game? Understanding the principles of gamification

@article{Robson2015IsIA,
  title={Is it all a game? Understanding the principles of gamification},
  author={Karen Robson and Kirk Plangger and Jan H. Kietzmann and Ian Paul McCarthy and Leyland F. Pitt},
  journal={Business Horizons},
  year={2015},
  volume={58},
  pages={411-420}
}

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