Is choice-induced preference change long lasting?

  title={Is choice-induced preference change long lasting?},
  author={Tali Sharot and Stephen M. Fleming and Xiaoyu Yu and Raphael Koster and Raymond J. Dolan},
  journal={Psychological science},
  volume={23 10},
The idea that decisions alter preferences has had a considerable influence on the field of psychology and underpins cognitive dissonance theory. Yet it is unknown whether choice-induced changes in preferences are long lasting or are transient manifestations seen in the immediate aftermath of decisions. In the research reported here, we investigated whether… CONTINUE READING