Is breast really best? Risk and total motherhood in the National Breastfeeding Awareness Campaign.

@article{Wolf2007IsBR,
  title={Is breast really best? Risk and total motherhood in the National Breastfeeding Awareness Campaign.},
  author={Joan B Wolf},
  journal={Journal of health politics, policy and law},
  year={2007},
  volume={32 4},
  pages={595-636}
}
  • Joan B Wolf
  • Published 2007 in Journal of health politics, policy and law
From June 2004 to April 2006, cosponsored by the U.S. Department of Health and Human Services and the Ad Council, the National Breastfeeding Awareness Campaign (NBAC) warned women that not breast-feeding put babies at risk for a variety of health problems. "You'd never take risks before your baby is born. Why start after?" asked televised public service announcements over images of pregnant women logrolling and riding a mechanical bull. The NBAC, and particularly its message of fear, neglected… CONTINUE READING
Recent Discussions
This paper has been referenced on Twitter 7 times over the past 90 days. VIEW TWEETS

From This Paper

Topics from this paper.
17 Citations
0 References
Similar Papers

Citations

Publications citing this paper.
Showing 1-10 of 17 extracted citations

Similar Papers

Loading similar papers…