Is Tom Cruise Threatened ? Using Netflix Prize Data to Examine the Long Tail of Electronic Commerce

@inproceedings{Tan2009IsTC,
  title={Is Tom Cruise Threatened ? Using Netflix Prize Data to Examine the Long Tail of Electronic Commerce},
  author={Tom Fangyun Tan and Serguei Netessine},
  year={2009}
}
We analyze a large data set from Netflix, the leading online movie rental company, to shed new light on the causes and consequences of the Long Tail effect, which suggests that on the Internet, over time, consumers will increasingly shift away from hit products and toward niche products. We examine the aggregate level demand as well as demand at the individual consumer level and we find that the consumption of both the hit and the niche movies decreased over time when the popularity of the… CONTINUE READING
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