Is There a Market for Organic Search Engine Results and Can Their Manipulation Give Rise to Antitrust Liability?

@article{Ratliff2014IsTA,
  title={Is There a Market for Organic Search Engine Results and Can Their Manipulation Give Rise to Antitrust Liability?},
  author={James D. Ratliff and Daniel L. Rubinfeld},
  journal={Environment for Innovation eJournal},
  year={2014}
}
In recent years Google has been accused of manipulating its organic search results to favor its own services. We explore possible choices of relevant antitrust markets that might make various antitrust allegations meaningful. We argue that viewing Internet search in isolation ignores the two-sided nature of the search advertising platform and the feedback effects that link the provision of organic search results to consumers, on the one hand, and the sale to businesses of advertising on the… 

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Search Engine Marketing Strategies

  • Andrej Miklošík
  • Business
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TLDR
The author analyzes the factors that determine the chance of a website being excerpted in the Google Answer Box and uses a simulation to examine the most probable weights of three factors on the final rankings within the search engine results page.

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