Is There a Market for Organic Search Engine Results and Can Their Manipulation Give Rise to Antitrust Liability?

  title={Is There a Market for Organic Search Engine Results and Can Their Manipulation Give Rise to Antitrust Liability?},
  author={James D. Ratliff and Daniel L. Rubinfeld},
  journal={Environment for Innovation eJournal},
In recent years Google has been accused of manipulating its organic search results to favor its own services. We explore possible choices of relevant antitrust markets that might make various antitrust allegations meaningful. We argue that viewing Internet search in isolation ignores the two-sided nature of the search advertising platform and the feedback effects that link the provision of organic search results to consumers, on the one hand, and the sale to businesses of advertising on the… 

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I. THE PROBLEM OF EXCLUSIONARY CONDUCT ....................................................... 1248 II. ANTITRUST-REGULATION OR LAW ENFORCEMENT? ....................... . .. .. . .. .. .. .. . .. ..

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