Corpus ID: 19758534

Is There a Correlation for Companies With a Strong Employment Brand Between Employee Engagement Levels and Bottom Line Results

@inproceedings{Park2013IsTA,
  title={Is There a Correlation for Companies With a Strong Employment Brand Between Employee Engagement Levels and Bottom Line Results},
  author={H. J. Park and P. Zhou},
  year={2013}
}

H. J. Park, P. Zhou

Published 2013

Business

The concept of employer brand was first introduced in 1996, where the authors defined “employer brand” as “the package of functional, economic and psychological benefits provided by employment, and identified with the employing company” (Amber & Barrow, 1996). Initial application of employer brand in human resource management focused heavily on attracting and recruiting talents; However, a recent survey by People in Business Co. found that 42% of the 104 survey participants (organizations that… CONTINUE READING

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